LIVE CONTENT FOR OOH DIGITAL SCREENS

For Ogilvy's Bulmers Pioneers we Live Streamed from two Hereford orchards for 12 hours a day, for a full week.

These streams were fed live to OOH screens around the UK - at railway stations, bus shelters and shopping centres. Adding graphics and pack shots, keeping it all in real time, no matter the weather , time of day, or available light.

The biggest issue? Mother Nature and modern farming. When it gets dark it an Orchard, it gets really, really dark. And farms aren’t quite as picturesque as Poldark might suggest. But we did capture a lot of blossom, and even hares playing at dawn, horses roaming the orchards, and a microlight coming into land.