James began working in feature documentaries, self-shooting on several high profile series before side-stepping into the world of short stories. In 2017 he was shortlisted for a Shots Young Director Award in Cannes, for his film 'Why This Road?'Alongside his carefully crafted documentary work, James began to build on his Dorset-born love of fresh food. From this he has created a strong Table Top reel.
James has built a two year collaboration with Mother on their Baileys account. This has helped to establish James with regular, week long shoots, filming multiple spots with liquids hot and cold, food preparation, and product packshots.
James is a calm and lovely storyteller with a great cinematic eye, perfect for those pesky pouring shots and equally engaged when getting a very human performance to go with it.