Having picked up 3 x D&AD awards together for the charity Beco campaign in 2020, we once again joined forces with TBWA \London to work on the latest films for Go Ahead. This time with director Jonas McQuiggin at the helm. The new campaign for the low calorie snack brand ‘Go Ahead' pokes fun at the extremes of the health fads people take on in January and the lengths people go to in order to be 'healthy'. The campaign hopes to encourage people to go easy on themselves at a time when we could all benefit from doing so, and especially when barraged by 'new year, new you' messaging.
EXEC PRODUCER: Pete Shuttleworth
DIRECTOR: Jonas McQuiggin
PRODUCER: Archie Johnston Stewart