The wonderful integrated BECO campaign, devised by TBWA, has just been picked as Campaign's "Pick of the Week". We're so delighted as our very own Dan Castella directed the witty series of films. This has been a special campaign for all of us to work on.
BECO (founding charity CLARITY & Co.) have supported the employment of people with disabilities for 165 years and September 2nd 2019 saw BECO. launch an employment drive calling on employers to #STEALOURSTAFF and help close the disability unemployment gap. BECO.’s campaign highlights their staff in the hope that those who want to, will go on to secure jobs outside of the organisation and free-up opportunities for new staff in need of employment. Staff profiles will take over the brand's packaging in key retailers Waitrose and Sainsbury’s and on the BECO. website showing consumers and would-be employers the chance to get to know the talented workforce behind the brand.
HOW YOU CAN HELP MAKE A DIFFERENCE
Help BECO. share the suds
Keep buying BECO. soap. Everyone can create real and sustainable change, just by washing their hands. Every bar of soap and bottle of handwash BECO. sell helps to provide real jobs for people with disabilities. If every person in the UK switched to BECO. soaps, the brand could create 45,000 new jobs for people with disabilities.
Make a new hire. You won’t regret it.
Whoever you are looking for and whatever the skill, the BECO. team are some of the most passionate staff you’ll come across, many with decades of experience. Take a look at BECO.’s employees and their CVs on beco.uk/stealourstaff
“I want to give people who want to work, the opportunity to work. It’s as simple as that. Some of our staff at BECO. have been here for more than 30 years, and as much as we love our team and their loyalty, we want to help them and others have opportunities and so that as a society we can close the disability unemployment gap. On average, there are over 250 applications for any corporate role in the UK, so it’s hard to stand out. The only way we were going to make a difference was to go big and reach the millions of supermarket shoppers through the CVs on our products and calling on big corporations to make a stand and change their hiring policies. We need everyone’s help in making this happen.”
Camilla Marcus-Dew, Head of Sustainable Growth, CLARITY & Co.
“I wish other organisations would give people like us a chance. There are so many disabled people unemployed and I’m sure there are plenty of big companies that can do more to help.”
Michael, Team Leader, BECO.
BECO. is available at selected Boots, Waitrose, Sainsbury’s