We are delighted to announce that TBWA London has won the Health and Wellness Grand Prix at Cannes Lions 2021 for the BECO #STEALOURSTAFF campaign.
BECO create real jobs for people in the UK who are visually impaired, disabled or disadvantaged. With help from us and TBWA London they invited British businesses to steal its staff in order to raise awareness of the ‘Disability Employment Gap’ and disrupt employers’ outdated attitudes towards people with disabilities. Each film featured ‘authentic casting’ by starring visually impaired, disabled or disadvantaged BECO employees. .
We are proud to be part of this campaign and congratulations to everyone involved.