As part of the integrated campaign from TBWA London, our very own Dan Castella has just directed a series of films, each starring a member of BECO staff.
The films, supported by Channel 4, showcase real BECO employees Stephen, Michael, Trudy, and Ozzie with an appeal for other companies to headhunt them #StealOurStaff. It aims to challenge employers outdated attitudes towards people with disabilities.
1 in 5 people living in the UK are disabled and an estimated 48% are unemployed – that’s over one million job-seekers looking for opportunities and a disability unemployment gap of 30% (only 52% of disabled are unemployed vs 82% of the general working population). BECO. are a mission to change that.
The BeCo team were inspirational to work with, lead by Camilla Marcus-Dew. And the Team at TBWA were fab [as ever]; Lead by Poppy Manning and Holly Baker in production, with the Creatives Dan Kenny, Duncan Brooks, and Tom Gong.